The Fringe
connecting your business to our readers
Sending over 12,000 texts monthly
The Fringe is a newsletter that gives readers straight, simple, and easy to digest news that matters — one text at a time.
Your sponsorship will reach our audience of over 1,000 readers who live, work, and spend in Tallahassee.
about us
We text our readers every Monday, Wednesday, and Friday morning, delivering non-partisan coverage of local, state, national, and global news. Our mission is to inform the public and foster active, thoughtful engagement within communities.
Our Audience
Gender
45% — male 55% — female
Age
65% — 18-34 yo 35% — 35-54 yo
Location
100% - Tallahassee residents
1000
Readers
12%
Growth Rate
300
Clicks Per Month
Text messages have an average open rate of 98%, while emails see an open rate of just 20%
Sponsorship Opportunities
Our 1,000 readers are Tallahassee locals who start their day reading The Fringe. We want to connect your business directly with them and support organizations making a lasting impact in Tallahassee.
Paid Sponsorship
Your sponsorship includes two ad placements, sent 11 times throughout the month to our 1,000 readers every Monday, Wednesday, and Friday.
1st Placement: Integrated within the text, ensuring visibility for your business name or social handle.
2nd Placement: Appears after the reader clicks the link, allowing you to showcase a video or image with key messaging and a link to any promotional or intake page.
Cost per message - .14 cents
Estimated clicks: 150 – 300
Estimated CPC: $2.3 – $4.6
$1,000
1st ad placement
2nd ad placement
Value-Add Partnership
Partnerships that go beyond ads—offering exclusive deals that benefit both our readers and sponsors. Connect with an engaged audience while adding real value to the community. This sponsorship includes 5 ad placements to our readers that run over the course of two weeks.
Estimated clicks: 50 – 150
Estimated CPC: $1.6 – $5
$250
